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Twig set out a brief to promote their app which gives its customers an opportunity to reduce their environmental impact with a carbon offsetting subscription service. Getting more

subscribers was the main focus of the influencer campaign.

 

The overall concept was to include the app in a way that wasn’t pushy, but had a natural storyline that aligned with the creators usual content style. Having an open brief allowed the creators to really showcase their creation skills, which resulted in a hugely successful piece for Twig with the 2 creators that they worked with.

Creators:

ZDOTSS

ABRAHAM BUNGA

VIEWS

4.3M

LIKES

185K

COMMENTS

N/A

CONTENT

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